I'm a 4x founder leading two thriving, self-funded companies, Lavender, the largest nurse-led online psychiatry practice in the US, and The In Team, a global healthcare staffing firm powering innovation across borders. With over two decades in digital health transformation and operations, I bring real-world experiences to bold ideas. If you're ready to spark meaningful change in healthcare, let's get to work - the future won't wait.
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I’ve led innovation across the public and private sectors of healthcare in both the U.S. and Canada—helping diverse specialties harness technology to deliver better care. From product strategy and human-centered design to scaling with culture and purpose, my work has shaped how organizations think, build, and lead in the age of AI. I’ve spoken at institutions like the Mayo Clinic and on numerous podcasts, sharing insights on empowered leadership, innovation, and building engaged, high-performing teams. I connect naturally with audiences—from nurses to executives to emerging founders—who want to transform healthcare with heart and impact.
I offer strategic board advisory for healthcare leaders ready to scale—specializing in operations, technology, and organizational design that drives sustainable growth. My approach blends real-world experience with future-focused insight to help companies innovate with integrity, optimize systems, and build cultures that last.
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I have unwavering trust in Pritma to keep both the patient & provider experience top of mind in business decisions. No barriers are insurmountable for her in achieving top-tier quality in healthcare.
Deidre McHugh
DNP, PMHNP
Pritma is a formidable business leader, driving the company's growth and profits, but also an exemplary people leader, inspiring & empowering her team to reach their full potential.
Robin Farr, Director
People & Culture